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Become the Best Version of Yourself !

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Coach Training

I am now offering a one-of-a-kind coach training program that allows participants to become ICF certified coaches

Click here to find out more!

 Who am I ? 

Life & Executive Coach, Master NLP Practitioner, CIPD Certified Trainer, Career Development Facilitator, and much more..

I am Faten El Ayache, and I work on empowering individuals of different career and social backgrounds including corporate executives, entrepreneurs, students, professionals, housewives and others who are keen on self-development to achieve their ultimate goals and who are striving to find their path.


Public Speaking

In addition to being an Executive & Life coach, I am also a Public Speaker.
I have been invited to, and participated in numerous prestigious public and corporate events such as the Wise Qatar Summit by Qatar Foundation, Global Coaching Summit, Qatar Professional Women Network Events, College of North Atlantic Canada, TedEx and many others.

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In addition to public speaking, I have been hosted on several TVs and media outlets such as Al Jazeera, Al Arabiya, Al Aan TV & others 


How can I help?


What is coaching?

& How can it help? 

The International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

By coaching, I guide individuals and groups to discover what their own personal "best" might be. I help people learn how to make choices that create an effective, balanced and fulfilling life.

I trigger people into action by helping them organize their thoughts, dispel their limiting beliefs, and support them to move from where they are to where they want to be. I offer a wide array of one-on-one and group sessions and workshops. More details are available on my services page.

  Who Needs Coaching?  

Any person who has an area in their lives that is unfulfilling or un-satisfactory will benefit from coaching conversations.


"You don’t have to be great to start,

but you have to start to be great!"

What Life & Executive Coaching Can Do 

  "The right coach can help you reach and even exceed your biggest dreams & goals."   Tony Robbins  

Numerous academic research results have proven the positive impact of coaching on the personal & professional lives of individuals. 


As per the Institute of Coaching, an affiliate of Harvard Medical School, and the International Coaching Federation,

80% of people who receive coaching report increased self-confidence,

70% benefit from improved work performance

86% of companies report that they regained investment on coaching 


Coaching has helped millions to establish and take action towards achieving goals, reduce and manage stress, gain more job and life satisfaction, and have better professional and personal relationships (source)


I have struggled with a troubling issue for years and spoke to people and experts about. Nothing was as helpful as how Faten led me to deal with it the proper way. The way Faten leads you gently in provoking certain thoughts and conclusions, and in seeing certain things differently in the right way is amazing.

The impact she has had on my life is simply a blessing that I will always cherish

A. Banna

PhD in Healthcare Management

I feel that life coaching is a calling of Faten, given that how brilliant she is at it. She provides comfort, motivation, thought provoking questions, ease that sometimes pushed me to achieve things and other times comforted me.


I would always wholeheartedly recommend to reach out to Faten and get on the road of your greatness.

B. Munawar

Digital Marking Specialist

I had a “wow” moment in every single session because Faten knew exactly how to challenge me, she knew exactly what techniques to use with me based on my awareness and my personality. It’s so precious finding someone who is so passionate about empowering you and helping you reach your goals.


Thank you Faten for believing in me and for helping me fly into a bluer and bigger sky 

R. El Khatib



Investment Analyst

Words cannot describe what you've done for me and how you have changed me.

The steps you made me take of understanding my fears, giving me the strength to embrace them and eventually face them freed me and allowed me to become a stronger person who goes after achieving his goals. 

Thank you forever Faten.

Maryam A.


A massive change occurred after talking to Faten, these sessions not only helped me to look at things from a different angle, but also helped me to increase my self-awareness and think deeply about my emotions. It honestly boosted my self-confidence.


I’m grateful and I am working everyday on what I’ve learnt. 

Mohammed. Mousoof

Educational Entrepreneur

Faten has had an amazing influence that initiated a paradigm shift in my life. 


She was able to simplify all my complications through her sound knowledge, vast experience and pleasant personality. I genuinely feel that the guidance Faten provided will travel right throughout my life.

If you want to see a new YOU, begin your journey with Faten.

H. A.


What I liked and appreciated about Faten  was her ability to dive deeper in the given situation. She was calm, gentle with her words and had a reassuring tone. I felt comfortable expressing and explaining my situation, and I received the guidance I was hoping for.


We need more people like Faten in our community. I'll definitely come back for more sessions!

Contact Me

Mobile +974 - 5538 3779 | +971 - 544 234 264 


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Thanks for contacting me! I will get back to you at the earliest.

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